The Irish Oaks is always one of the highlights of the Irish racing calendar. While the racing takes centre stage, the fashion, atmosphere and unforgettable experiences are what make the day truly special.
This year, Tulfarris Hotel & Golf Resort was incredibly proud to play a bigger role than ever before.
Alongside sponsoring the Tulfarris Hotel & Golf Resort Sapphire Stakes (Group 2), we also introduced Styled by Nature, our own fashion experience inspired by the natural beauty that surrounds our home in Blessington, County Wicklow.
Inspired by Our Home
When we began planning our Irish Oaks activation, we wanted to create something that reflected who we are.
Nestled among the Blessington Lakes, rolling countryside and colourful gardens, Tulfarris has always been a place where guests can enjoy beautiful surroundings. Styled by Nature was our way of bringing that feeling to one of Ireland's biggest racing events.
Rather than focusing solely on fashion, we invited racegoers to tell a story through their style.
From delicate florals and earthy tones to bold colours inspired by Wicklow sunsets and flowing silhouettes reminiscent of the lakes, the creativity on display throughout the day was simply incredible.
Every outfit was unique, and every guest brought their own interpretation of nature to life.
A Day Full of Style
We were delighted to welcome renowned stylist Emily O'Donnell to The Curragh, where she spent the day meeting racegoers, hearing the inspiration behind their looks and selecting those who best captured the Styled by Nature theme.
The standard was exceptionally high, making every decision a difficult one.
Our finalists were invited to the Parade Ring ahead of the Tulfarris Hotel & Golf Resort Sapphire Stakes, where Emily selected the overall winners across four categories:
⇒ Styled by Nature Award
⇒ Sustainable Style Award
⇒ Emily's Edit
⇒ Modern Headpiece Award
Each prize was carefully chosen to celebrate memorable experiences, relaxation and exceptional hospitality, with luxury stays at Tulfarris Hotel & Golf Resort and Castlemartyr Resort among the prizes awarded.
More Than a Style Competition
Styled by Nature wasn't created overnight.
Behind the scenes, alot of planning went into developing a concept that genuinely reflected our brand, our surroundings and the experience we want every guest to have when they visit Tulfarris.
From creating the theme and selecting the judging criteria to working alongside our partners and planning every detail of the day, our team wanted to create something that felt authentic, welcoming and uniquely Irish.
Seeing hundreds of racegoers embrace the concept and interpret it in their own way made all of that hard work worthwhile.
The response throughout the day reminded us that the best style isn't about following trends, it's about expressing your personality with confidence and creativity.
Celebrating Irish Racing and Irish Hospitality
The Irish Oaks gave us the opportunity to showcase more than our hotel.
It allowed us to celebrate the beauty of County Wicklow, support one of Ireland's most prestigious sporting events and connect with racegoers through an experience that reflected everything Tulfarris stands for.
Whether visitors were watching world-class racing, enjoying the atmosphere with friends or taking part in Styled by Nature, we were proud to be part of a day that celebrated Irish hospitality, fashion and tradition.
This is only the beginning, and we're excited to continue creating experiences that bring people together in memorable ways.
Experience Tulfarris for Yourself
If Styled by Nature captured your imagination, why not discover the inspiration behind it?
Walk our gardens, take in the views across the Blessington Lakes, enjoy award-winning dining and experience the warm welcome that inspired this year's Irish Oaks activation.
Whether you're planning a relaxing countryside escape, celebrating a special occasion or simply looking for your next weekend away, we'd love to welcome you to Tulfarris Hotel & Golf Resort.
Book your stay today and experience the natural beauty, luxury and hospitality that inspired Styled by Nature. We can't wait to welcome you.
