The PREM Group Irish Masters will be staged at Tulfarris Hotel and Golf Resort Hotel, Blessington, Co. Wicklow from August 29-31st this year.
The stunning Wicklow golf resort which is owned by PREM Group will also host this prestigious event for the next three years. The competition forms part of the PGA Euro EuroPro tour offering players direct access to the Challenge Tour through the final Order of Merit, with players competing for over £1.2 million of prize money in 2018. The top five golfers at the end of the season will also be awarded a category on the 2019 Challenge Tour. The tour is played across 15 different venues with Tulfarris Hotel and Golf Resort being the only venue outside of the UK to host the event.
The tournament provides Europe’s best up-and-coming golfers the chance to gain necessary experience of life on tour, and in particular in front of the TV cameras. A two-hour highlights package from each event will be broadcast on Sky Sports, and on 98 networks around the world beaming the spectacular images of Tulfarris Hotel and Golf Resort into 400 million homes. Since its inception in 2002, notable Major winners such as Louis Oosthuizen and Carl Schwartzel have won the overall EuroPro Tour, as have former Ryder Cup representatives Ross Fisher and Nicolas Colsaerts. This will be the second last of the 15 main events on the tour before the Newmachar Golf Club Challenge in Aberdeen rounds off the series on September 21st.
The beautiful course at the 4-star Tufarris Hotel and Golf Resort Hotel is set across three peninsulas and overlooks the Blessington Lakes, creating a magnificent environment for golfers of all abilities. The course was designed by renowned architect Patrick J Merrigan, and under the ownership of PREM Group, the course has recently undergone a €150,000 investment to upgrade the bunkers, greens, yardage markers and hole maps.
Speaking ahead of the tournament in August, Jim Murphy, CEO of PREM Group, stated; “We are delighted to come on board as title sponsors of what is a really important competition on the EuroPro Tour. To have such a major golfing event coming here is a great coup for the golf club and for the area. It’s going to be an incredible, international showcase opportunity for Ireland, Wicklow and for Tulfarris.”
Simon Thornton, who this year was appointed as Tulfarris’ touring professional, will host the event. As a former EuroPro Tour and European Tour winner, Simon said; “It’s a great pleasure and honour to host this tournament and it will be a brilliant feeling competing on a course that I know so well. We have done a lot of work on the course and I am sure that the players and spectators will really enjoy the challenges that this stunning lakeside course presents”. There are still some spaces available in the Pro-Am event which will be held on 28th August before official play kicks off the next day. Sponsorship opportunities are also available including corporate branding on tee boxes, buggies, and practice areas. Entry is free for spectators, and more information is available from Pat Barrett, Golf Business Development Manager [email protected], Tel: (045) 867 605.
For further press information, photography or to interview Jim Murphy CEO of PREM Group or Pro Golfer and tournament host, Simon Thornton please contact Aileen O’Brien, O’Brien PR (045) 407 017, Mobile Aileen (086) 840 3624 or Patrick Ward (087) 205 8957.
PREM Group are the parent to multiple business units operating across Europe including PREM Hospitality; which owns, leases and manages over 50 hotels. It also owns Trinity Purchasing; a procurement business working with over 750 properties.
Additional businesses include Trinity Revenue Management, Trinity Groups and Tours, Trinity Digital, Rewards From Us To You guest loyalty programme and Premier Business Centres, our serviced offices division. Hotels in Ireland which are owned by PREM include Tufarris Hotel and Golf Resort Hotel & Golf Resort, Wicklow, The Osprey Hotel, Naas, Cahernane House Hotel, Killarney, The Viking in Waterford, PREMIER Suites in Ballsbridge and Leeson Street.